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    What is Customer Relationship Management?

    What Is A CRM System?

    CRM stands for Customer Relationship Management, and the term refers to software that enables businesses to manage relationships with customers, suppliers and colleagues alike.

    The processes provided by a CRM system allow users of the software to organise the information they receive from customers and transactions to create a complete history of the account. They can then use the organised data to tailor the sales experience to each customer’s needs, which makes for an all-round better service.

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