What Is A CRM System?
CRM stands for Customer Relationship Management, and the term refers to software that enables businesses to manage relationships with customers, suppliers and colleagues alike.
The processes provided by a CRM system allow users of the software to organise the information they receive from customers and transactions to create a complete history of the account. They can then use the organised data to tailor the sales experience to each customer’s needs, which makes for an all-round better service.
